There is a great need for all the online businessmen to understand that usability of the features of a website is more important than heavy attractive features of a website. This does not mean that you don’t work on the look of a website. It is a fact that Flash images and other visual effects that make a website attractive can be a factor to repel traffic. Keep in mind that search engine ranking matters a lot and by placing any such feature it can affect the ranking too. Therefore custom web design is an effective but extensive process of promotion of a business through a website.
Unfortunately there are a large number of businesses that are ruined as they have not worked on search engine in parallel to layout design of a website. For this purpose I recommend that businessmen should know of the importance of search engines as ignorance can result in complete failure.
Search engine crawlers are very smart to detect changes that are being made in the internet. They are looking for content and keywords all the time. If these are not relevant and original it can result in no traffic or lower ranks on search engines. Here is what search engine friendly site can do for you:
· A search engine that is happy with your website would bring loads of traffic to the website. This resulting in higher profits.
· Remember that 80% of the total traffic on websites are directed though the search engines. So don’t neglect them.
· The demands of the search engines and the users are not that different. Both of them are looking for relevance and organized navigation. If the site is made with SEO prospective it becomes easy for the users to go through it.
· SEO friendly website is a mark of excellence for the promotion of a brand name.
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