SEO is one of the major sources to guide traffic in the right direction. Most of us don’t know much about search engine marketing. The information that we are ignorant of includes techniques that are used for search engine optimization. Lack of knowledge about SEO can be disastrous for the site eventually damaging the reputation a business. Due to lack of knowledge some of the optimizers end up in over optimization of a website.
Over optimization is one of the factors that are reviewed by the crawlers of search engines. Due to this the ranking of a site can be badly affected. Knowing all the techniques is not enough for search engine optimization. What’s More important is that you balance every bit of the technique that you apply; as the crawlers of search engine are quite intelligent to detect the mistakes that you have made.
So thinking that you have applied all the techniques you know doesn’t mean that you would rank well in a search engine. Keep the following key points in mind in the process of optimization of website:
· Avoid using similar page titles. This is reviewed to be an over optimization factor by the crawlers of search engines.
· Similarly don’t repeat the H1 tags either.
· Do not over stuff the content with keywords. This not only gives a shabby and messy look to the content it also affects the ranking of the content in the search engines.
· Make the content on the site relevant to the site. Do not over stuff the site with non-contextual internal links.
· Balance the text and the visual part on a website. Do not over do the visual part.
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Search Engine Marketing Features
Search Engine Marketing Features
Shivani Thanks for the informative post. If you are looking for digital marketing for startups India then contact Mansi Rana.